The workflow that wasn’t happening: an AI fundraising platform needs to look like a real product before founders trust it with their pitch, and before partner institutions agree to put their name next to it. The team had the product, the credibility (Techstars alumni, $200M+ collectively raised), and a clear roadmap. What didn’t exist yet was a brand and a marketing site that matched the seriousness of what they’re building. An off-the-shelf template would have read like a side project.
What I built: a custom WebGL marketing site for Six Figures, the AI fundraising platform I co-founded with Arsh Haque. Liquid gradient backdrop, custom typography (Geist Sans plus Instrument Serif italic accents), engineered to be the front end the accelerator and investor tools plug into. When the product wires in, it inherits the same visual system rather than carrying a brochure site bolted to a separate app aesthetic.
What it doesGives the product a premium brand presence that reads as a real company, not a side project. Built to be the product’s design system, not just a marketing landing page.
What it savesThe brochure-versus-product divide most early-stage startups carry. The eventual re-skin pass when the marketing site and the app diverge in look and feel.
Who runs itArsh and me. The site is in production now; the accelerator app plugs in next.
The pattern translates to: any early-stage product where the founders need to look as credible as the product is. Solo founders pitching partner-institution deals. Two-founder companies where one owns design and the other owns engineering. SaaS startups that want a marketing site that won’t get torn down the day the app ships. Same pattern: the marketing site is the product’s design system, not a brochure on top of it.